Mission Statement

The Mission of SAWLFA is to develop and grow the market for wood and laminate flooring products through:

• Enhancing the awareness of wood and laminate flooring products
• The protection of the end-user (and the environment)
• The education of industry players throughout the supply chain as well as the end-user

This can be achieved through the following broad objectives:

Setting and maintaining industry standards through:

• Providing a unified voice for the industry
• The authorship of standards in conjunction with the Standard South African and the Building Technology Division of the Council for Scientific and Industrial Research.
• Qualification and Accreditation of Installers
• Establishment of guidelines and material for training and education of industry participants
• Playing an advisory role and providing impartial opinions to resolve problems and disputes

Enlarging the market and improving customer service by:

• Promoting wood and laminate flooring to the Southern African market
• Developing guidelines and frameworks for training and education of industry players and end-users
• Providing a central advisory forum for technical matters